What a proposal is and what a proposal does
There are two fundamental considerations for every proposal: what goes into it and how it’s presented.

Every project proposal contains at least some of these elements, though not necessarily in this order: cover letter, title page, table of contents, credentials and qualifications, statement of the problem and rationale for undertaking the job, goal(s) and supporting objectives, plan of operation, work or product measurement and evaluation, summary, cost, and appendices. How you organize, write, and deliver your proposal is essential to its success.

A proposal is nothing more than a tool that you use to get an assignment. It should not be a blueprint for doing the job. After all, you certainly don’t want to give away everything you know in your proposal so that your potential client or supervisor can simply pick it up and hand it over to someone else to implement. There is often a fine line between telling what you plan to do and telling how you plan to do it. The most effective proposals march boldly up to that line…and stop.

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